We run into this question often. And when we don’t run into….we see it in clients eyes. Anyone who is interested in print, logo, or web design is obviously good enough at something that they need it marketed. So these guys aren’t just stupid. They might not exactly understand all the aspects of design, but their brains have gotten their business to the spot they are now, so they’re doing pretty good.
However, so many people see a logo, a piece of printed work, or a website, and just think to themselves “I can do that.” Well, maybe you can and maybe you can’t…but if you’re going to an agency to do it for you, you didn’t want to try to do it yourself. But because of this “I could do this” mentality, when professional design prices are quoted, most people react in three ways, or a combination of:
1. Their jaw hits the ground.
2. Their eyes get as big as frisbees.
3. A little snort is expressed that sounds like a cough and sneezed got confused as to who was coming out first.
I find it odd that with design services in particular people think they are getting RIPPED OFF because of the cost. Design work is much like a haircut. And despite what Procuts claims, you get what you pay for. If you want to look your best, present yourself best, and generally feel the best about yourself, you’ll pay a little bit more for a cut.
Logos, print work, and web work is your business identity. Whether consciously or subconsciously, when people see that they are going to have an impression of the business. Also, good design work will pay itself back to you because once you have something that is solid, it can stay that way for years to come. There is no need to get a new logo or website designed every year. And once your corporate identity is created it is scalable to the point that print ads will become cheaper because there is already something to base the design off of! It’s like buying a car, you can buy a junker with very little upfront cost, but you’re going to have to constantly throw money at just to keep it running. If you pay more upfront there’s less up keep and it’s lifespan will pay for itself.
If you still don’t believe me, look at some other people’s opinions.
10 Reasons NOT To Hire a Professional Graphic Designer (WARNING: Extremely tongue-in-cheek)
6 Reasons Why a Logo Should Cost More Than Your Lunch
Reasons for Using Graphic Design Services
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